Job Description
DESCRIPTION
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at
Come innovate with the Amazon Music team!
We are seeking a dynamic Product Marketing Manager to join our Owned and Operated (O&O) Cross-Channel Strategy team. Our mission is to centralize and scale marketing efforts across six key O&O channels: IAM, Outbound, Landing Pages, Browse Home Marketing, Onsite Merchandising, and App Store. By addressing O&O pain points and opportunities comprehensively, we aim to drive substantial impact.
As a Product Marketing Manager, you will lead initiatives that span our four main pillars: Automation, Personalization, Operational Efficiency, and Experimentation. You will focus on enhancing automation by exploring AI tools, API integrations, and solutions that reduce manual efforts. Your ability to solve problems and challenge the status quo will be crucial in this role. You will need strong interpersonal skills to build trust with internal teams who will rely on you to solve key challenges. Your responsibilities will include identifying challenges, exploring both internal and external solutions, making recommendations, and implementing new processes and tools. Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.
Key job responsibilities
* Drive global strategy for Owned and Operated channels (email, push, in-app messaging, landing pages, and more) across 4 main pillars: 1) Automation, 2) Personalization, 3) Operational Efficiency, and 4) Experimentation
* Lead projects that encompass all four pillars, with a strong emphasis on automation
* Explore and implement AI tools, API integrations, and other technologies to streamline marketing efforts
* Increase experimentation velocity and impact through test recommendations and cross-team alignment
* Conceptualize and launch new products for O&O channels by writing technical requirement docs and working closely with technical teams
* Identify challenges within O&O marketing channels, and onboard new processes/tools to improve operational efficiency
* Facilitate cross-channel knowledge sharing through improved communication efforts (doc writing, meetings, emails)
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements
- Experience with marketing strategies in online and mobile channels
- Strong leadership and communication skills to drive recommendations, articulate tradeoffs and influence senior executives. Exceptional writing, verbal communication, and presentation skills
Job Tags
Full time,