Job Description

Job Objective: The Copywriter is an established performer who works to solve marketing problems of limited complexity and scope by identifying and addressing problems such as brand consistency as well as learning drafting and editing processes and gaining an understanding of marketing. This role is responsible for creating compelling and engaging content.

Duties and Responsibilities of the Position:

• Draft clear, compelling copy for a variety of mediums including advertising, website landing pages, email campaigns, blogs, and social media.
• Conduct research and interviews as needed for content creation.
• Utilize and understand creative briefs to meet project requirements.
• Ensure all content aligns with company and brand guidelines.
• Support business objectives by collaborating with Marketing, Product, Channel, and Sales teams.
• Edit and proofread copy as needed.
• Perform accurate analyses, and research how target customers are searching for products and services
• Uses innovative solutions to enhance personal work and, where applicable, the team's work.
• Effectively apply functional, process, and procedural or technical knowledge to address business challenges.
• Provide guidance and assistance to entry-level professionals.
• Influence others within the job area by explaining facts and policies to resolve routine issues.
• Work on projects and assignments as part of a large work team.
• Perform other duties as needed.

Required Experience and Education:

• Bachelor’s degree in a related field preferred.
• 2-4 years of relevant experience OR equivalent combination of education and experience. 
• Proven ability to demonstrate brand voice.
• Writing in a variety of styles including email, digital platforms, B2B, and B2C.
• Knowledge of SEO Strategies

Competencies:

• Demonstrates strong knowledge of technical, process, and business principles as well as industry practices and standards.
• Excellent communication, problem-solving, and organizational skills.
• Able to multitask, prioritize, and manage time effectively.
• High level of integrity and discretion in handling sensitive and confidential data.
• Proficient using Microsoft Office Suite products.

Other Pertinent Job Information:

Disclaimer: It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Dal-Tile is the largest manufacturer and marketer of ceramic, porcelain, glass and metal tile as well as natural stone, large format slab and countertop products used in residential and commercial spaces across North America.Under its three powerhouse brands — Daltile, Marazzi and American Olean — Dal-Tile leads the industry in both design and product innovation, and is committed to incorporating environmentally-friendly materials, processes, and products throughout its organization.Dal-Tile has more than 9,500 employees in North America and sells its products through a network of more than 300 company-owned sales service centers, stone slabyards and design studios that service a robust network of trade customers. Dal-Tile products are also sold through independent flooring retailers, independent distributors and leading home center retailers nationwide.Founded in 1947 and headquartered in Dallas, Dal-Tile is a division of Mohawk Industries, the leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world.For more information on Dal-Tile and Mohawk Industries, please visit mohawkind.com. For product information, visit daltile.com, marazziusa.com, and americanolean.com.

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