Job Description

Are you passionate about real estate and personal development? Keller Williams Grand Rapids East is seeking a Real Estate Business Coach to empower our agents to grow their businesses, sharpen their skills, and reach new levels of success. In this role, you’ll focus on coaching real estate agents, particularly those who are still working toward capping production. You’ll help them set clear goals, create consistent habits, and implement proven strategies to build thriving, sustainable businesses. From new licensees to rising stars, your impact will be seen across all experience levels. Responsibilities:

• Deliver one-on-one coaching to agents, focusing on business planning, lead generation, and productivity
• Lead engaging group trainings on real estate sales strategies, systems, and time management
• Help new agents successfully onboard and integrate into our KW systems and culture
• Guide agents in using Kellwe Williams tools like Command, KWU, and other tech platforms to support their daily operations
• Establish accountability structures and track agent progress toward sales and production goals
• Support recruiting efforts and assist with retention by building strong relationships with agents
• Collaborate with leadership to drive training initiatives and meet Market Center growth targets

Qualifications:

• Experience coaching, mentoring, or training professionals—ideally in a real estate or sales environment
• Strong communication, leadership, and organizational skills
• Understanding of real estate sales cycles and the challenges agents face
• Tech-savvy with the ability to teach systems and tools effectively
• Familiarity with Keller Williams systems and models is a plus
• A positive, proactive approach and a true passion for helping others grow

About Company: Aside from knowing the market inside and out, Keller Williams agents also have a reputation for being involved in the community. They know what makes each one unique. The personalities and the places, the new and the established, the good and that-which-has-seen-better-days; all feed their local knowledge to help you when decision time comes. Most importantly, Keller Williams was built on a simple-yet-revolutionary principle: People are what matter most. To help cement this understanding, we’ve formalized a belief system that guides how we treat each other and how we do business. Core Values: Win-Win: or no dealIntegrity: do the right thingCustomers: always come firstCommitment: in all thingsCommunication: seek first to understandCreativity: ideas before resultsTeamwork: together, everyone achieves moreTrust starts with honestySuccess: results through people

Job Tags

Local area,

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